Abu Abubakar

Abu Abubakar

Consulting Advisor, Senior Manager

London, United Kingdom

My biggest surprise at Hitachi is how we embrace ambiguity and approach problems with humility

A day in my life

I recently joined Hitachi with previous experience in business and technology innovation, strategy consulting, and digital transformation. This role provides a lot of variety, I split my time between engaging with clients, solution providers, sales, the wider advisory and the delivery teams.

My current assignment is a transformation project in finance and human resource, with a key retail account in the UK. As a strategic partner to our clients, the most exciting element of my role is the opportunity to work with clients who are like minded in approaching topics that define our core values around sustainability and technology.

What surprised me about Hitachi

I love working with my team! The people are vibrant, energetic and they bring a passion that helps us innovate and tackle challenging issues such as sustainability.

My biggest surprise at Hitachi is how we embrace ambiguity and approach problems with humility. The culture helps us collaborate with our clients in a unique way because we accept that challenges can come in different shapes and sizes.

Meet Our People

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Hoan Quoc Vu
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Hoan Quoc Vu

The best way to stay ready for the future is to stay curious, adaptable, and never stop learning.

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Ha Hue Tran
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Ha Hue Tran

I value the collaborative culture and diverse teams at Hitachi Digital Services, which have broadened my perspective and supported my…

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Tuan Quoc Nguyen
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Tuan Quoc Nguyen

Don’t just do the task — think about the broader impact. That’s how you make a difference.

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Hang My Nguyen
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Hang My Nguyen

Continuous learning isn’t just a buzzword at Hitachi Digital Services; it’s what keeps me motivated and growing.

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